Ministry of Hotels & Tourism · Myanmar

Myanmar Tourism.

National tourism-promotion work for Myanmar: the official 'Let the Journey Begin' commercial, launched at the World Economic Forum and aired on BBC World News, with a tourism showcase reel, destination and brochure films, and the Myanmar stand for the ITB travel fair.

Discipline

Film & animation

Deliverables

TVC
Showcase film
Destination films
Brochures
ITB stand

'Myanmar — Let the Journey Begin' hardcover book for the World Economic Forum

myanmar.travel destination website and the Bagan brochure series

'Let the Journey Begin' out-of-home poster — Kayah portrait at a city bus shelter

Media relations — broadcast interview set and World Economic Forum press conference

myanmartourism.org — the destination site across desktop, tablet and mobile

Delegate kit — folders, bags, envelopes and cards in the black-and-gold identity