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Prudential · Yoma Bank

Prudential.

Prudential — Prudential · Yoma Bank

A World Health Day bancassurance activation for the Prudential × Yoma Bank partnership — branded in-store engagement, quizzes and pledge walls, alongside the wider Walk2Win park activation and exhibition booth programme.

Discipline

Events & experiential

Deliverables

  • Activation design
  • Branded collateral
  • Production
Walk2Win Season 2 park booth with Pulse app banner
Morning walkers registering at People's Park
Lakeside checkpoint tent on the walking route
In-branch games at the Yoma Bank bancassurance activation
Quiz round with branded prize table
Pledge wall and quiz boards in the branch — 'I Pledge to Walk Daily'